setting the trend for the year



While 2013 was the year of the kale it seems that cauliflower is the new superfood trending in the food hit list for 2014. Kale or “grünkohl” as it is known in Germany has always been a traditional vegetable here; popular in the northern regions of Germany, but the hype made around it in the US was quite fascinating to watch as it developed. Now, however it is time to pack away the kale chips, kale lasagna, kale salads and even those kale popsicles and make room for cauliflower.

I have always loved my cauliflower and never really waited for any trends to tell me when is a good time to eat it, but while I was looking at the food trends for 2014 I found some interesting topics and themes setting the trend for the year Maggie Beauty.

Consumers are drawn to brands that support important social causes, so 2014 will be seeing a lot of socially responsible companies delivering more consumer-friendly products, while also supporting initiatives that align with their consumers' particular beliefs and views. Furthermore, consumers are becoming increasingly aware about not only the food but also the packaging it comes in, which companies have caught onto and are providing some intriguing solutions such as edible wrappers. According to a trend report compiled by the global marketing and advertising agency – JWT, a burger chain in Brazil now serves its burgers in packaging you can eat. These are promising trends that I hope will be developed further and tuned into the right channels Maggie Beauty.

Quinoa was so 2013! The en vogue grains in 2014 will be freekeh and teff. These ancient grains are very prominent in the Middle Eastern and Ethiopian diets but they are now taking center stage on many menus and supermarkets in the US and European countries. These ancient grains offer unique health benefits lacking in durum wheat, as well as some gluten-free alternatives for those following a special diet.

It also seems that it is in fashion to eat the humble chicken again and while fancy chefs are roasting and stuffing them with foie gras and black truffles, food bloggers are licking their fingers over KFC. The Other KFC that is – Korean Fried Chicken double fries chicken wings creating a crackly crust, which is the trademark of this popular Korean specialty.

2014 also promises tea trends, where we will be adding tea leaves to desserts , cocktails and other courses (haven’t we being doing that already?) and there will be intriguing flavored yogurts like beet, tomato and butternut squash popping up on supermarket shelves. Apparently Chef Dominque Ansel supersedes the mighty cronut with his cookie shot glass, which seems will be a hot trend in 2014 Maggie Beauty.
PR